^ROOVER Pro — AI office layer for roofers
Built for roofers who hate admin. Roover handles repetitive sales, follow-up, estimating prep and proposal work — so you only step in where judgement and trust matter.
Address, scan, homeowner intent, and notes captured.
Details, exclusions, and assumptions organized.
Owner approves before anything reaches the customer.
The problem is not that roofing CRMs do nothing
Existing CRM gives roofers job boards, estimates, reports, proposals, automation, payments and mobile access. That is useful. But every tool still creates work for the owner.
A form or estimator catches the lead. Someone still qualifies it, chases it, roof details it, and works out if it is worth quoting.
Cards move when someone remembers. Notes exist only if someone logs them. The CRM does not know the blocker unless someone tells it.
A report gives dimensions. It does not know the homeowner's boundary, exclusions, gutters, solar, access, urgency, or proposal strategy.
Someone turns facts, assumptions, options, warranty, exclusions and price into a safe customer-facing proposal. Every time.
If the lead state, roof details and customer intent are not structured, automation just moves mess faster.
Being able to open the record on site is good. Having site notes automatically become roof detail updates, tasks and follow-ups is better.
The CRM stores the work. Roover starts doing the work. CRM used to mean Customer Relationship Management. Roover Pro makes it a Customer Revenue Machine.
The split
Every roofing business has two kinds of work. Roover takes the second kind off your plate entirely.
You keep
Roover handles
How Roover Pro works
One roofer. One customer. One branded proposal. Roover underneath creates the evidence, roof details, job details, estimate assumptions, proposal draft, and next actions.
Roofer-branded widget captures demand.
Property evidence starts automatically.
Ask only what the scan cannot know.
Roof details, facts, access, imagery, assumptions.
Ready jobs, blockers, approvals, warnings.
Drafted options. Roofer approves before send.
Tracks opens, replies, next best action.
Your website becomes a structured roof enquiry engine, not just a form.
Area, material, roof type, roof detail boundary, images, access, assumptions, uncertainties.
Roover shows what is ready, stuck, risky, hot, or safe to let run.
The roofer stays in control. AI prepares the work; humans own judgement.
The new roofer workday
Roover lives where roofers actually are: in the truck, on site, between jobs, at the end of the day, and running the office while you sleep.
Revenue actions, ready jobs, overnight replies.
Voice notes become structured job updates.
Approve, send, decide. Not two hours of CRM cleanup.
Roover prepares tomorrow while you sleep.
See it work
A normal lead becomes structured work without the roofer doing admin first.
Tool replacement map
This is not more features. It is a different operating model: from tools that store records to agents that prepare, flag, and queue work for approval.
Click any tool row above to see how Roover replaces it.
The Roover Pro tool stack
Roover Pro is not one tool. It is a set of roofing-trained modules that layer in over time.
The agent layer
Each agent has a job and a human-control boundary. AI handles repetition, summarisation, enrichment, routing, QA, drafts, and monitoring. Humans keep trust, judgement, exceptions, and contractor pricing control.
Governance: AI handles repetition, summarisation, enrichment, routing, QA checks, drafts, and monitoring. Humans keep trust, judgement, exceptions, and contractor pricing control.
The trust boundary
Roofing is physical, local, and high-trust. Someone still has to inspect, install, lead crews, make judgement calls, and stand behind the work. What AI changes is the office layer around that work.
Sales, follow-up, admin, and proposal prep without hiring a full office team first.
Site work and customer trust remain human. Repetition and record hygiene move to software.
The roofer using AI responds faster, prepares cleaner job details, proposes better, and protects margin.
Migration
No roofer wants a data migration project. Roover absorbs the old mess and surfaces what matters now.
CSV, contacts, deals, notes, stages.
Contacts, jobs, active leads, stale data.
Hot leads, open proposals, follow-up gaps.
Structured jobs where enough data exists.
New enquiries enter Roover cleanly.
Keep history. Stop living in admin.
The path in
Check my roof goes on your website first. Add roof detail preparation, proposal drafting, follow-up, and the full agent layer as each piece earns your trust.
Your website becomes a structured roof enquiry engine.
Enquiries arrive as prepared roof jobs, not contact forms.
Roover drafts proposals. You approve before send.
Follow-up, pipeline, overnight operator, morning brief.
"The future is not roofers becoming software people. It is software finally working like a roofing office."
Why would you run a roofing business any other way?
Early access
Tell us your market, capacity, and what you are looking for. We will review the fit and come back with next steps.
AI prepares. You approve. You stay in control. Estimate guides are not contractor pricing.
Put Check my roof on your website first. Add more automation as you trust it.
Why would you run a roofing business any other way?